Texas Friday Night Flag is a youth flag football league for ages 5 to 12. I built its visual identity and the promotional pieces that drove sign-ups. I started with a brand guide covering the logo, typography, and a red, blue, and black palette. I then applied it to a sign-up banner and a summer league flyer, so every piece looks like the same league.
Brand Guide
Objective:
The logo, typography, and color palette
The final series successfully generated buzz and anticipation across social media and other digital platforms in the lead-up to the games. The consistent style made the promotions instantly recognizable and fostered a strong, cohesive campaign. The approach not only elevated the visibility of the match-up but also contributed to a polished, professional, and energetic representation of the event’s branding.
