2026
GBS Linens provides premium linen rentals for weddings, galas, and corporate events across multiple U.S. markets. I designed a set of marketing materials and event-specific color direction to support their sales and client-facing presentations.
Multi-Market Ad POSTCARD Campaign
I designed a series of postcard ads tailored to GBS Linens' expansion across Southern California, Northern California, Arizona, Texas, and Florida. Each version keeps the same core layout and photography while adapting the headline copy to speak to that region's event market, giving the client consistent, ready-to-send collateral for every market.
Branding Guide
Working closely with the client, I developed a full color and typography system to keep every touchpoint consistent. The palette pairs a grounded sage-and-forest green with a soft periwinkle blue and a gentle lavender accent — colors chosen together to feel calm and spa-like without losing warmth. Cinzel Decorative anchors headlines and logo type for an elegant, classical feel, while Playfair Display carries body text for readability.
Applied Materials
The brand system was carried through to real client-facing pieces, including a business card for the groomer and an appointment reminder card, refined together with the client to feel like a natural extension of the logo rather than a separate layer of branding.
Price List Design
Beyond the core identity, I designed a full pricing menu, collaborating with the client on service tiers and layout to extend the botanical brand system into a functional client-facing document. The layout uses the forget-me-not floral corners to frame the page while keeping the pricing itself clean and scannable, organized into clear tiers — Bath and Brush, Full Groom, and Additional Services — with dotted rules separating sections for easy reference at the front desk or online.
