2026
Fur-Get-Me-Not Spa is a dog grooming business founded by a close friend. I collaborated with them on every design decision throughout the project, building a complete brand identity from the ground up — logo, color system, typography, and applied materials — that felt warm, whimsical, and trustworthy to pet owners.
LOGO DESIGN
The logo centers a paw print inside a wreath of forget-me-not flowers, a plant chosen deliberately for its name and meaning. The floral wreath represents the lasting bond between pets and their owners, while the centered paw print serves as a reminder that every animal leaves a mark on the people who care for them.
Branding Guide
Working closely with the client, I developed a full color and typography system to keep every touchpoint consistent. The palette pairs a grounded sage-and-forest green with a soft periwinkle blue and a gentle lavender accent — colors chosen together to feel calm and spa-like without losing warmth. Cinzel Decorative anchors headlines and logo type for an elegant, classical feel, while Playfair Display carries body text for readability.
Applied Materials
The brand system was carried through to real client-facing pieces, including a business card for the groomer and an appointment reminder card, refined together with the client to feel like a natural extension of the logo rather than a separate layer of branding.
Price List Design
Beyond the core identity, I designed a full pricing menu, collaborating with the client on service tiers and layout to extend the botanical brand system into a functional client-facing document. The layout uses the forget-me-not floral corners to frame the page while keeping the pricing itself clean and scannable, organized into clear tiers — Bath and Brush, Full Groom, and Additional Services — with dotted rules separating sections for easy reference at the front desk or online.
