2018-2019
I teamed up with Lone Star Sports & Entertainment to create a series of digital promotions for their college bowl games. My role involved developing a cohesive visual style and designing a range of assets — from social media graphics to large-scale promotions — that captured the energy and excitement of the match-up and enhanced the overall branding of the event.
College Football Kickoff Series — Digital Graphics
Objective:
This series of digital promotions was designed to celebrate the start of college bowl season and match-up showdowns for the AdvoCare Texas Kickoff and Texas Bowl. The project comprises a collection of custom graphics featuring team players, logos, dates, and match-up details — all tailored for social media, email campaigns, and large-scale screens.
Outcome:
The final series successfully generated buzz and anticipation across social media and other digital platforms in the lead-up to the games. The consistent style made the promotions instantly recognizable and fostered a strong, cohesive campaign. The approach not only elevated the visibility of the match-up but also contributed to a polished, professional, and energetic representation of the event’s branding.
