2017
Elaine Turner Event Promotions and Campaigns
Elaine Turner, a fashion-forward brand, sought to enhance its presence and drive engagement through a series of event promotions and campaigns. The projects involved designing a variety of marketing materials, including event invitations, social media banners, and in-store promotional signs. The aim was to create visually stunning designs that matched the brand's sophisticated and chic identity while effectively conveying each event's message.
These projects demonstrate a strategic design approach tailored to Elaine Turner's brand identity and audience. By focusing on elegance, clarity, and engagement, the marketing materials not only elevated the brand's image but also contributed to the success of the events and campaigns. The cohesive visual language across all designs helped in creating a memorable and impactful brand experience for the audience.
Sip, Shop & Support Invite
Designed an elegant and vibrant invitation for the "Sip, Shop & Support" event hosted by Elaine Turner. The design features a model dressed in a colorful outfit to represent the event's fashionable and philanthropic nature. The use of a deep blue background with white and pink typography provides a modern and inviting look, while the inclusion of the Make-A-Wish logo emphasizes the event's charitable cause.
Design Approach:
The design focused on elegance and vibrancy to highlight the fashionable and charitable nature of the event. A deep blue background with white and pink typography was chosen to create a sophisticated look, complemented by an image of a model in a colorful outfit to attract attention and represent the event's style focus.
Outcome:
The invitation successfully conveyed the event's dual focus on fashion and philanthropy, leading to increased attendance and support. The inclusion of the Make-A-Wish logo helped emphasize the charitable cause, receiving positive feedback for the design's blend of style and purpose.
Girls Night Out Invite
Design Approach:
A sleek and modern layout was employed, featuring a model in fashionable attire to appeal to the target audience. A pink and gray color scheme was used to convey a chic and inviting atmosphere. Modern typography and ample white space ensured a clean, sophisticated look.
Outcome:
The design effectively captured the attention of the target audience, resulting in a high level of engagement and participation. The client praised the invitation for its stylish and contemporary appeal, aligning with the brand's image.
Glamorous Giving Party Invite
Design Approach:
To reflect the event's luxurious and charitable theme, a rich, inviting design was created using warm colors and a sophisticated layout. A deep red background was chosen to evoke warmth and generosity, paired with elegant typography and an image of a stylish model to add a sense of fashion and exclusivity.
Outcome:
The invitation conveyed the upscale and charitable nature of the event, leading to strong engagement and attendance. The luxurious and elegant design aligned perfectly with the brand's image, earning positive feedback from the client.
Elite Stylish Social Banners
Design Approach:
A vibrant and bold approach was taken for the social media banners, using dynamic imagery and modern typography. A bright pink color palette was chosen to align with the brand's identity and attract attention. The banners featured groups enjoying fashion and styling sessions, encapsulating the brand's essence.
Outcome:
The social media banners successfully promoted the campaign, resulting in increased bookings and stylist recruitment. The client appreciated the design's vibrancy and effectiveness in capturing the brand's stylish essence.
Shop Pink, End Cancer Campaign
Design Approach:
A clean and impactful design was developed to support the breast cancer awareness campaign. The brand's signature pink color was used prominently to draw attention to the cause, accompanied by imagery of brand representatives to add a personal and emotional touch to the campaign.
Outcome:
The promotional piece effectively raised awareness for the campaign, resulting in increased participation and support. The design's clean and impactful presentation received positive feedback for its ability to convey the campaign's message clearly and engagingly.
20% Off Promo In-Store Promotional Sign
Design Approach:
A minimalistic yet impactful design was chosen for the in-store promotional sign, using bold typography and a simple layout. A pink and white color scheme was used to align with the brand's aesthetic and attract attention, with large text for the "20% OFF" message to ensure visibility.
Outcome:
The promotional sign successfully captured shoppers' attention, leading to an increase in both in-store and online sales. The client praised the design for its simplicity and effectiveness in communicating the promotional offer.
