2020 - 2024
Harris County Pollution Control Services Department (HCPCS) approached me with a need to revamp and standardize their brand identity. As a government agency dedicated to safeguarding public health and the environment, HCPCS required a professional and cohesive visual identity that would reflect their mission, values, and responsibilities to the community. The goal was to create a set of branding guidelines that would ensure consistency across all internal and external communications, encompassing a wide range of deliverables including logos, event collateral, vehicle wraps, informational materials, and newsletters.
Developed a Distinctive Logo:
Created a logo that embodies the essence of HCPCS, symbolizing their commitment to environmental protection and public safety.
LOGO CONCEPTS
Developed multiple logo concepts reflecting PCS's commitment to environmental stewardship.
FINAL APPROVED LOGOS
The final logo incorporates natural elements like trees, rivers, and skies to symbolize environmental protection and care.
- Established a Consistent Color Palette:
Design a color scheme that aligns with the department's mission, suitable for both digital and print applications.
Typography Selection:
Used fonts that balanced professionalism with readability, suitable for official documents, reports, and digital communications.
PCS Brochure & Business card mockups
Design Process:
Designed brochures and business cards for PCS staff, maintaining a consistent brand identity. The layout was clean and professional, using the brand’s color palette and typography for a cohesive look.
Outcome:
These materials provided a professional and unified image for PCS, making a strong impression in both community and professional settings.
HCPCS COMMUNITY AIR MONITORING PROGRAM SignAGE Mockups
Design Process:
Developed signage for PCS's Community Air Program. The design focused on clarity and simplicity, using concise text to communicate complex information effectively.
Outcome:
These materials have helped educate the community about air quality and PCS’s monitoring efforts, fostering greater public awareness and engagement.
Vehicle Wraps
Harris County Pollution Control Services (PCS) required vehicle wraps for their fleet, including general communication vehicles and the RAAM (Rapid Ambient Air Monitoring) unit. The objective was to design visually appealing and informative wraps that would enhance brand visibility and convey the organization's commitment to environmental protection.
Overall Outcome
Increased Brand Visibility: Both vehicle wraps serve as mobile billboards, increasing PCS's presence in the community and promoting their mission of environmental protection.
Clear Communication: The designs ensure that essential information, such as the PCS logo and contact details, is prominently displayed and easy to read.
Positive Public Response: The professional and modern design of the wraps has contributed to a positive public perception of PCS, reinforcing the organization's dedication to environmental stewardship.
This project demonstrates an ability to create impactful vehicle wraps that are both visually appealing and informative, effectively extending the organization's branding into the public space.
PCS Communications Wrap
Design Process:
For the communication vehicle wrap, a clean and modern design was developed using the PCS brand colors and logo. The design incorporated flowing lines and curves to create a dynamic and eye-catching look, symbolizing movement and progress. The layout was kept simple yet bold, ensuring that the logo and contact information were easily readable.
Outcome:
The final wrap design effectively communicated the brand's identity and mission. The vehicle serves as a mobile advertisement, enhancing brand visibility and making PCS easily recognizable within the community.
RAAM Vehicle Wrap
Design Process:
The RAAM vehicle wrap required a more specialized design to reflect its role in air quality monitoring. The design integrated elements from the RAAM logo, including the cloud and green wave motifs, to symbolize air monitoring and environmental care. The color scheme was chosen to align with the overall PCS branding while emphasizing the RAAM program’s focus.
Outcome:
The RAAM wrap successfully conveys the purpose of the unit while maintaining brand consistency. The bold graphics and clear branding elements make the vehicle easily identifiable as part of PCS's fleet, aiding in public awareness of their air monitoring efforts.
PCS sub-brand specific programs Logos
Created sub-brand logos for specific programs such as the Harris County Concrete Batch Plant Program, PCS Community Conversations, RAAM (Rapid Ambient Air Monitoring), and PCS Emergency Response to maintain brand consistency.
70th Anniversary Logo and Social Media Campaign
Design Process:
Designed a celebratory 70th Anniversary logo integrating the existing brand elements with a gold ribbon and sparkling effects to add a sense of prestige and celebration. Created social media graphics for an online campaign to commemorate this milestone.
Outcome:
The anniversary logo and campaign successfully elevated the brand's image, attracting positive attention and engagement on social media.
Event Collateral - Environmental Symposium Schedule
Design Process:
Created event collateral including schedules and thank-you cards for the PCS Environmental Symposium. Used a professional and elegant design with a blue and gold color scheme, ensuring readability and a sophisticated look.
Outcome:
The event materials were praised for their clarity and aesthetic appeal, enhancing the overall experience of the symposium and reinforcing PCS’s professional image.
The Leaf Newsletter
Design Process:
Created a visually engaging and informative layout for PCS's newsletter, The Leaf. Organized content into distinct sections with clear headings, using a combination of typography and color to create visual hierarchy and facilitate easy navigation.
Outcome:
The newsletter effectively communicated PCS’s initiatives and community efforts, leading to increased engagement and providing valuable information to the public.
PCS OVERVIEW VIDEO
A concise animated overview video was created using Vyond to introduce the Harris County Pollution Control Services (PCS) and highlight the key programs and services they provide. The video aimed to inform and engage viewers about PCS's mission and their efforts to protect the environment and public health in Harris County.
This video serves as an educational tool to showcase PCS's dedication to environmental monitoring, pollution prevention, and community outreach in an engaging and accessible format.
Concrete Batch Plant Program Video Series
A series of educational videos was produced to highlight the Harris County Pollution Control Services (PCS) Concrete Batch Plant Program. The videos aimed to inform the community about the importance of the program, PCS's role in managing concrete batch plants, and how these plants impact the local environment and public health. Each video was carefully crafted by filming engaging footage, visuals and clear narration to break down complex information into easily digestible content.
The video series effectively communicated the complexities of the Concrete Batch Plant Program in an accessible manner, enhancing public awareness and understanding of PCS's regulatory role. By using engaging visuals and straightforward explanations, the videos served as valuable educational resources, fostering trust and transparency between PCS and the community.
This project demonstrates the ability to create informative video content that simplifies complex regulatory processes, engages the audience, and promotes an understanding of essential environmental programs.
Importance of the Concrete Batch Plant Program VIDEO
Objective:
To educate the public on the significance of the Concrete Batch Plant Program and its role in ensuring community health and environmental safety.
Content:
This video explains how concrete batch plants can affect air quality and why PCS's monitoring and regulation of these facilities are crucial. It highlights the program's efforts to minimize emissions and protect residents from potential health risks.
Outcome:
The video successfully raised awareness about the importance of regulating concrete batch plants and reinforced PCS's commitment to safeguarding public health.
Concrete Batch Plants and Community Engagement VIDEO
Objective:
To showcase PCS's community engagement efforts related to concrete batch plants and how they work with residents to address concerns and provide information.
Content:
This video details PCS's proactive approach in involving the community through public meetings, educational programs, and transparent communication. It emphasizes the department's dedication to listening to community concerns and ensuring that residents are informed about local concrete batch plant operations.
Outcome:
The video enhanced public understanding of PCS's engagement efforts and promoted a collaborative approach between the department and the community in managing concrete batch plant-related issues.
How are Concrete Batch Plant Inspections and Permits Handled VIDEO
Objective:
To explain the inspection and permitting process for concrete batch plants, highlighting PCS's role in ensuring compliance with environmental regulations.
Content:
This video provides a step-by-step overview of how PCS conducts inspections and handles permit applications for concrete batch plants. It covers key aspects such as emission control measures, compliance checks, and the enforcement of environmental standards to ensure safe operations.
Outcome:
The video clarified the inspection and permitting process, demonstrating PCS's thorough and transparent approach to regulation. It also provided reassurance to the public about the department's dedication to maintaining strict environmental controls.