2019
I designed cohesive branding and promotional materials for Fajita Pete's, including a menu flyer, business card, and feather flag for an event. The goal was to maintain consistent branding across all materials while effectively promoting the restaurant's offerings and services. These promotional materials created for Fajita Pete's showcase a consistent and engaging brand experience across multiple formats, from printed flyers to business cards and event flags. The designs helped reinforce the brand’s presence and appeal to both new and existing customers.
Fajita Pete's Menu Flyer
Design Approach:
Vibrant Imagery: The flyer prominently displays Fajita Pete's delicious fajitas with high-quality images that entice potential customers.
Clear Layout: A structured, easy-to-read menu layout includes fajitas, quesadillas, lunch specials, and catering options, ensuring that customers can quickly find what they need.
Branding: The flyer incorporates Fajita Pete's bold, recognizable logo and brand colors to ensure consistency and brand recognition.
Promotions: Discount coupons and promotions at the bottom encourage customer engagement and drive traffic.
Outcome:
The flyer effectively showcased Fajita Pete's menu and special offers, making it a versatile marketing tool for both in-store and online promotion.
Fajita Pete's Business Card
Design Approach:
Colorful and Bold: The card features Fajita Pete’s brand colors—bright blue and red—giving it a striking appearance that stands out in any setting.
Clean Layout: Essential contact information, including phone numbers, website, and social media icons, are clearly displayed, making it easy for customers to connect with the brand.
Brand Reinforcement: The front of the card features Fajita Pete's logo prominently, ensuring immediate brand recognition.
Outcome:
The business card is a professional, eye-catching tool that reinforces the brand identity and provides clear contact details for customers and partners alike.
University of Houston Alumni Event Flag
Design Approach:
Event-Specific Design: The flag was designed for a UH Alumni event, combining the University of Houston’s colors and branding with Fajita Pete’s logo to celebrate the partnership.
Bold Colors and Typography: The red and white color palette aligns with the University of Houston’s branding, while Fajita Pete's green logo stands out for maximum visibility.
Textured Background: Subtle, repeated text patterns create a dynamic background that complements the bold visuals without overwhelming them.
Outcome:
The flag successfully blended Fajita Pete’s branding with the University of Houston’s identity, making it a standout promotional piece at the alumni event.
